Younify is writing about Magento, conversion rates and other webshop stuff.

-Do you want to win the onstepcheckout for your Magento webshop? Simply follow-us on Twitter-

We are always looking for ways to increase the sales conversions of webshops. One of the most important pages on webshops is the checkout page: the page where visitors complete their purchase. Our statistics show that about 70% of customers abandoned during this process. Younify is official partner of OneStepCheckout, a company who has developed a solution to simplify the purchase process. Follow-us on Twitter and you may win this great module!

OneStepcheckout objective is to reduce cart abandonment rates and increase sales conversion of Magento webshops.

The OneStepCheckout module is a Magento module which reduces the steps in the checkout process from 6 to 1. By reducing the number of steps, removing any unnecessary steps and fields, more visitors will be converted into customers.

If you need more info, please call Younify at +31 (0) 20 800 5005 or send us an e-mail:younify.

Younify’s Magento extension ‘Newsletter Subscription+’ allows Magento store owners to provide variable discounts to newsletter subscribers. By offering greater incentives and adding a ‘lottery’ element to the subscription process, store owners will be able to increase the number of newsletter subscribers.

After installing the module, store owners can determine the minimum, maximum and average discount amount they would like to give away. These admin settings will make sure that, although the discount percentage is randomly generated for each new subscriber, the discounts given will never exceed the store owners’ budget.

This is how it works:
• When a new user subscribes to the newsletter a subscription confirmation email is sent to user;
• The user will have to click the confirmation link in the e-mail. After this subscription has been confirmed another e-mail is sent to the user, containing the randomly generated discount percentage and the coupon code to redeem the discount during the checkout process;
• After the coupon code has been used, the discount rule will be inactive;
• The store owner is able to control the minimum, maximum and average discount amount via the Magento admin panel.

The extension is a great addition for any storeowner who wants to boost the number of newsletter subscribers. The ‘lottery’ element will entice more visitors to subscribe, as they will be looking for the opportunity to benefit from THE special discount.

An example:
• Store owner has set the minimum discount amount to 5%
• Store owner has set the maximum discount amount to 40%
• Store owner has set the average discount amount to 10%

Site visitor Joe, subscribes to the newsletter and receives a 20% discount on his first purchase. When the second visitor subscribes, the extension will calculate and see that the discount provided is above the average discount the store owner wants to give away. As a result it will provide an randomly chosen discount between 5% (the minimum) and 10% (the average). As a result the next visitor Jane, can (for example) receive a discount of 7%.

The price of this extensions is 19.95€. To order or if you have any questions, please contact Younify:

E: info@younify.nl
T: +31 (0) 20 800 5005

To close the year in style we are excited to inform you about our latest extension: The 3D Floorplanner.

Younify’s 3D Floorplanner extensions connects the Magento Commerce software with online floor planner functionality from floorplanner.com through its API.

Using floorplanners’ easy interface, site visitors can quickly create and share interactive floor plans. Using various tools, such as point-and-click and drag-and-drop the visitor can put objects from the Magento store, such as a couch, a table or a chair into their own floor plan. Floor plans can be saved for later use, they can be send to friends or colleagues or they can be printed. Check the movie which can be found at the bottom of this page.

After a floor plan has been created the site visitor can move all objects directly from the floor plan to the Magento shopping cart. The other way around is also possible: if visitors have added products to their cart, they can with one mouse click move all products to a 3D Floorplan.

Younify’s 3D Floorplanner extensions adds a lot of value to any e-commerce site which sells furniture or other interior decoration. Shop owners will be able to distinguish themselves from their competition & site visitors can see exactly how the products they intend to purchase in the online store will look in their home, office or store. Allowing ‘intend’ to be converted into sales.

The 3D Floorplanner extension is of special value for Magento shopowners in the following areas: furniture, interior decoration & architecture.

Pricing upon request. Please contact Younify at:
E: info@younify.nl
T: +31 (0)20 800 5005
W: www.younify.nl
S: emikoo

For webshop owners which use the Magento commerce platform and are using Twinfield for their financial administration we now have a connector available.

The XML connector developed by Younify will allow for (a) Products, (b) Customers, (c) Orders to be pushed to the Twinfield bookkeeping software. As a result shop owners will have to spend less time on their financial administration and focus more on what is really important: webshop conversion

The connector costs 300€ (excl. VAT). To order, please contact Younify by phone: +31 (0)20 800 5005, or e-mail info@younify.nl

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

To start of the new year in a good way (and because we just like to develop cool Magento shops), we are giving away a professional Magento webshop worth 4,500$ on 1 January 2010. The winner will be drawn from our Twitter Followers.

Are you ready to win a Magento webshop with:

• an unique design, developed by our top designer;
• free Magento SEO advice from our SEO guru;
• a fully configured store, done by our Magento expert Cristina

Visit http://www.twitter.com/younify and follow-us! One of our followers will win this great package!

-Higher conversion by simplifying purchase process-

We are always looking for ways to increase the sales conversions of webshops. One of the most important pages on webshops is the checkout page: the page where visitors complete their purchase. Our statistics show that about 70% of customers abandoned during this process. Younify is now official partner of OneStepCheckout, a company who has developed a solution to simplify the purchase process.

OneStepcheckout objective is to reduce cart abandonment rates and increase sales conversion of Magento webshops.

The OneStepCheckout module is a Magento module which reduces the steps in the checkout process from 6 to 1. By reducing the number of steps, removing any unnecessary steps and fields, more visitors will be converted into customers.

Standard and Enterprise edition

The OneStepCheckout module is available in two versions. The main difference between the Standard and the Enterprise edition is that the last one entitles you for free future upgrades. In addition this version can also be deployed in a multi-shop environment. Both versions have the same functionality.
The Standard edition costs 190€ (excl. VAT), the Enterprise edition costs 590€ (excl. VAT).

If you are interested: call Younify at +31 (0) 20 800 5005 or send us an e-mail:younify.

I specialize in two things: building good-looking Magento webshops and ensuring good conversion rates (sales) for our clients. While trying to identify how to improve webshop conversion, I often use Google analytics to see what’s going on.

One of the nicest features of Google Analytics is the ‘Goal’ feature. It allows you to set goals (=sale or leads) for your site and track how successful you are. Via the sales funnel you can see quite nicely how you are doing and what you can do to improve your webshop conversion.

This short article describes how to set-up a ‘Goal’ for your Magento webshop in Google Analytics. It presumes you have already set-up Google analytics on your Magento webshop.

1) Login to Google analytics and select the site you want to set-up a goal for. Click edit.

2) On the next screen, click ‘Add Goal’

Setting-up a Google analytics sales funnel

3) Give your goal a name (for example ‘Sale’) and configure the screen as follows:

• Select ‘URL Destination’ as goal type.
• Select ‘Head Match’ as match type.
• The Goal URL, is the URL when a sale is completed. For Magento shops this is usually:
• http://www.yourdomain.com/checkout/onepage/success/
• In Goal value enter the average order amount you normally have in your shop.
• Then click:  ‘Yes, create a funnel for this goal’

4) Now we have to set-up the different steps in getting to the goal ‘Sale’

• In Step 1 we will add the following URL: http://www.yourdomain.com/index.php and call it ‘Home’ – This is your homepage
• In Step 2 we will add the following URL: http://www.yourdomain.com/checkout/cart/ and call it ‘Cart’ – This your shopping cart page (yahooo somebody added a product to his shopping cart!)
• In Step 3 we will add the following URL: http://www.yourdomain.com/checkout/onepage/ and call it ‘Checkout’ – The customers getting to this page actually want to proceed with the order. Only step left is to have them press ‘order now’

5) Click ‘Save Goal’.

Now do this take a piece of paper and write down how many customer you think actually complete your purchase process after they have reached the checkout process…..80%, 40%…10%? Let the statistics run for a couple of days, make sure everything is working as it should and check your sales funnel. It should look something like this:

What is your percentage and how can you improve it…..that’s the topic of our next post.

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

Today I learned something interesting from one of our clients (poaa.com). We have developed a multi-shop Magento environment for them. They sell design furniture.

For their christmas specials they made a new category in their Magento shop. They used simple HTML coding to change the font color of that menu item. This ensures this particular category is receiving more attention than the others.

How to accomplish this? Well, it is actually very simple, but hey, i didn’t know it, so maybe this helps you too:

1) Just include the HTML formatting tag, for example <font color=”red”>your category name</font> in the namefield of your category (in the Magento backend);
2) Saving the category will create an ‘ugly’ URL key for the category (since it will include the HTML code you added). Fix that by entering manually the correct category URL.

And you are done!

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

So the first time Magento was released we were all pretty impressed by the ‘zoom’ function…..well time has passed and it is time to spice up our product zoom functionality. More detailed image views = more sales right?

Check-out our selection of the best-cool-looking-sales-driving zoom utilities!

1.Magento jqZoom
The extension should allow the mouse over application on the image product. It will open a new box to the right with the zoom of the product image.

2. Product image zoom – Hover to magnify
Hover over your smaller image to reveal a highly detailed image on top.

3. Magento ProZoom Extension
This extension will help to easily replace standard magento zoom with flexible javacript zoomer.

4. Product Image Zoom: Magento Extension
The Product Image Zoom Magento extension adds the possibility to directly display a magnified image of a product without leaving the catalog grid/list in your Magento Store. Moving the cursor over a product image causes the appearence of a larger picture next to the thumbnail.

5. Magic Thumb
Display your product images better by enlarging them to full-screen.
Upon clicking, your images will enlarge, revealing details in your product photos.

6. Magic Zoom
Zoom your product images to show enhance details in your products.
Hover over a product and a highly detailed image is revealed to the side.

7. Magic Magnify
An efficient way to show close-up details in your product images.
Just move your mouse over the image and a magnifying glass shows impressive detail in the image.

8. Magic Touch
Zoom in to inspect images in details. Click or move your mouse on image.

9. Magic Magnify Plus
A 2 in 1 function, hover to magnify or click to enlarge. We’ve combined two of our most popular tools using Flash and JavaScript.

10. Magic Zoom Plus™
Magic Zoom Plus™ has 2 ways of zooming images. Hover over the image for a zoomed area or click the image to enlarge it to full-screen.

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!